We invite you to delve into the latest report on state case studies taken from restaurants, retail stores, and personal and professional services. Business and property owners, as well as public sector officials, require sound research, information, and analysis when making decisions about improving the appearance of downtown buildings. This guide aids in assessing the feasibility of future projects based on the experiences of others. This is a joint effort by UW-Extension authors Bill Ryan, Amy Greil, and Dayna Sarver, together with WEDC authors Joe Lawniczak and Errin Welty. Read the entire report. (PDF, 42 pages; 2014).