A team from University of Wisconsin-Extension and Wisconsin Economic Development Corporation examined 24 case studies of storefront improvement projects in Wisconsin over the past 15 years. These case studies ranged from rural Wisconsin to urban metropolitan areas. The types of capital improvements were just as vast, ranging from less than $2000 to well over $300,000. While not a scientific sample, the findings are consistent with an earlier 1986 study and reflect a spectrum of outcomes that may result from storefront investments. Read more about what they discovered. . .