Marketing and Community Branding

Stakeholder Centered Community Marketing

The goal of community marketing is to make villages, towns or cities competitive and enable their stakeholders to thrive. This Power Point presented by Kristin Runge, a researcher for UWEX-Center for Community and Economic Development, discusses a cooperative framework model for community marketing in which stakeholders take a central role in crafting a unique market […]

Creating Unique Identities in Wisconsin Communities

In case you missed it, tune in to the podcast of last week’s Wisconsin Public Radio program “Central Time” to hear Andy Lewis talk about what it takes to build a unique community identity, revitalize a downtown and keep younger residents from moving away. ‪#‎BecauseofUWEX‬

http://www.wpr.org/creating-unique-identities-wisconsin-com

About the First Impressions Program

All too often people and organizations say that they want to improve. But they go about it the wrong way. Too much self-evaluation and too little outside evaluation may mask real problems and opportunities. First Impressions offers an inexpensive way of determining what visitors think of your community. Volunteers from two somewhat similar communities agree to do unannounced exchange visits, becoming “secret shoppers” for the day to discover what they can about their sister city. Team members follow procedures and reporting guidelines in a fully developed manual, which is copied for each participant. The manual helps insure that the evaluations and final reports are thorough and somewhat uniform and minimize the training of volunteers. The final report provides an outsiders perspective of your community as it might be perceived by a prospective business, potential resident, or tourist.

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