Marketing and Community Branding

Stakeholder Centered Community Marketing

The goal of community marketing is to make villages, towns or cities competitive and enable their stakeholders to thrive. This Power Point presented by Kristin Runge, a researcher for UWEX-Center for Community and Economic Development, discusses a cooperative framework model for community marketing in which stakeholders take a central role in crafting a unique market […]

Creating Unique Identities in Wisconsin Communities

In case you missed it, tune in to the podcast of last week’s Wisconsin Public Radio program “Central Time” to hear Andy Lewis talk about what it takes to build a unique community identity, revitalize a downtown and keep younger residents from moving away. ‪#‎BecauseofUWEX‬

Downtown Storefront Improvements: Analyzing Return on Investment

A team from University of Wisconsin-Extension and Wisconsin Economic Development Corporation examined 24 case studies of storefront improvement projects in Wisconsin over the past 15 years.  These case studies ranged from rural Wisconsin to urban metropolitan areas.  The types of capital improvements were just as vast, ranging from less than $2000 to well over $300,000. […]

An Analysis of Downtown Storefront Improvements

We invite you to delve into the latest report on state case studies taken from restaurants, retail stores, and personal and professional services. Business and property owners, as well as public sector officials, require sound research, information, and analysis when making decisions about improving the appearance of downtown buildings. This guide aids in assessing the […]

Promoting Tourism in Rural America

This USDA resource covers the major issues in rural tourism including agritourism, cultural/heritage tourism, ecotourism, planning, marketing, economic impact and more. It provides web links to more than fifty full-text “how to” information guides, manuals, and handbooks for assisting local officials, communities, and citizens involved in tourism development and includes a section of resources organizations. […]

21 Years of First Impressions

Check out this recent webinar with information about how the First Impression program has been evaluated and adapted around the country.  The presentation features CCED’s Professor Andy Lewis, Myra Moss (Ohio State University), and K. Nix (West Virginia University)   Recorded Presentation            PowerPoint

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